Rocznik Ochrona Środowiska 2025, vol. 27, pp. 799-815
Marcin Olkiewicz 
, Joanna Alicja Dyczkowska
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Koszalin University of Technology, Poland |
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https://doi.org/10.54740/ros.2025.064 |
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Consumer behaviors determine, among other things, the scale and pace of consumption in the market, including the energy sector. The manner in which purchasing decisions are executed may have significant implications for the future, particularly in terms of environmental protection and the utilization of natural resource sources. This article aims to identify and analyze the factors shaping the consumer behaviors of the younger generation from the perspective of environmental awareness. Results of a survey conducted using the CAWI method among 98 young respondents revealed variability in the perceived importance of factors influencing conscious consumption. The importance attributed to factors that act as triggers for decision-making (opinions of friends, family, etc.) differed from that assigned to factors determining the actual purchase (ecology, quality, purchase price, etc.). Nevertheless, the economic aspect (51.7%) exerted the greatest influence on purchasing decisions. An important observation is the indication of responsible decision-making, as the majority of the younger generation tends to focus on devices that provide energy in accordance with renewable energy sources (RES). When evaluating various forms of energy acquisition, 42% of respondents expressed a strong preference for photovoltaic panels, while 40% indicated that they would not purchase a universal combustion furnace.
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consumer behaviors, young consumer generation, sustainable energy development, environmentally responsiveness
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AMA Style
Olkiewicz M, Dyczkowska J. The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development. Rocznik Ochrona Środowiska. 2025; 27. https://doi.org/10.54740/ros.2025.064
ACM Style
Olkiewicz, M., Dyczkowska, J. 2025. The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development. Rocznik Ochrona Środowiska. 27. DOI:https://doi.org/10.54740/ros.2025.064
ACS Style
Olkiewicz, M.; Dyczkowska, J. The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development Rocznik Ochrona Środowiska 2025, 27, 799-815. https://doi.org/10.54740/ros.2025.064
APA Style
Olkiewicz, M., Dyczkowska, J. (2025). The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development. Rocznik Ochrona Środowiska, 27, 799-815. https://doi.org/10.54740/ros.2025.064
ABNT Style
OLKIEWICZ, M.; DYCZKOWSKA, J. The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development. Rocznik Ochrona Środowiska, v. 27, p. 799-815, 2025. https://doi.org/10.54740/ros.2025.064
Chicago Style
Olkiewicz, Marcin, Dyczkowska, Joanna Alicja. 2025. "The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development". Rocznik Ochrona Środowiska 27, 799-815. https://doi.org/10.54740/ros.2025.064
Harvard Style
Olkiewicz, M., Dyczkowska, J. (2025) "The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development", Rocznik Ochrona Środowiska, 27, pp. 799-815. doi:https://doi.org/10.54740/ros.2025.064
IEEE Style
M. Olkiewicz, J. Dyczkowska, "The Importance of Environmental Protection in Identifying Consumer Behavior Among the Young Population in the Area of Sustainable Energy Development", RoczOchrSrod, vol 27, pp. 799-815. https://doi.org/10.54740/ros.2025.064
